MRR
$1,394
+$1,394 this week \u00B7 2 pilots closed
Paying practices
2of 10 pilot
+2 this week
Trials active
7day 1\u20139
+4 this week
Pipeline value
$14,836
7 trials \u00D7 avg ARPU
Leads (7d)
38
+18 vs prior wk
Churn (30d)
0rate 0%
\u2014 none yet
Founding-10 pilot progress
10 pilot practices \u2192 lifetime $697/mo lock. Next 8 slots determine the next ~$5,576/mo MRR.
$1,394
of $6,970 MRR when pilot-10 closes
20%
Funnel \u00B7 rolling 7d
Visitsall pages
847\u2014
Calculator used/calculator
322of visits
Playbook requestedgated lead capture
149of visits
Pilot page view/pilot
119of visits
Signup started/signup click
53of visits
Trial activatedStripe webhook
38of visits
Paid conversionfirst invoice
2of visits
Next actions \u00B7 today
SMS 5 warm trial users on day 1Trials with no activity in the last 24h: 3 practices. Text from cell, ask about PMS export.
Priority
Reply to 4 playbook requestsPersonal email, not templated. Mention their practice by name. Offer a 15-min scoping call.
Priority
Post pilot-progress update on LinkedIn"2 slots filled, 8 open \u2014 here's what's different at slot 3". Include the pilot page link.
Distro
Post in r/DentistryUse the data-first template (not promo). Lead with industry reactivation benchmarks.
Distro
Send 25 cold emailsUse cold_outreach.py \u2014 touch 1 to a fresh list of 25 Florida practices. Focus: 2,000\u20137,000 patient range.
Priority
Scoping call with DSO lead (2pm)12-location group in Tampa. Send the for-dsos link ahead. Prepare cross-location demo walkthrough.
Priority
Ask pilot-1 for G2 reviewDay 30 milestone. Use automated review_solicitation template. Offer the $25 gift card.
Compounding
Ship weekly changelog postWhat shipped this week. Build-in-public signal for ICPs watching.
Distro
Active pipeline
Mosaic Dental CenterOrlando, FL \u00B7 1,800 patients \u00B7 Practice Pro
Paying
$697/mo
Bay Area Family DentistryTampa, FL \u00B7 4,200 patients \u00B7 Practice Pro
Paying
$697/mo
Sunshine SmilesMiami, FL \u00B7 2,400 patients \u00B7 day 9 of trial
Trial
$697/mo
Oak Ridge DentalAustin, TX \u00B7 3,100 patients \u00B7 day 5 of trial
Trial
$697/mo
North Shore OrthodonticsChicago, IL \u00B7 1,200 patients \u00B7 day 3 of trial
Trial
$697/mo
Coastline DSOFL+GA \u00B7 12 locations \u00B7 scoping call Thu 2pm
Scoping
$5,068/mo
Desert Endo GroupPhoenix, AZ \u00B7 specialty tier \u00B7 scoping Fri 11am
Scoping
$1,997/mo
Capital Pediatric DentistryRaleigh, NC \u00B7 day 8 \u00B7 no activity 3d
At-risk
$697/mo
Top sources \u00B7 7d
/pilot.html \u00B7 LinkedIn
24%
9
/calculator.html \u00B7 Direct
21%
8
/for-dsos.html \u00B7 Cold email
18%
7
/playbook.html \u00B7 Reddit
13%
5
/for-owners.html \u00B7 Google
11%
4
/ \u00B7 Direct
8%
3
/refer.html \u00B7 Customer referral
5%
2
Live activity
2m ago
Calculator used \u00B7 3,400 active patients, $312/visit \u00B7 result: $96k lost/yr
7m ago
Playbook requested \u00B7 rachel@coastlinedental.com
11m ago
Founder widget opened \u00B7 /for-dsos from LinkedIn \u00B7 clicked "Schedule"
18m ago
CTA click \u00B7 pilot hero CTA \u00B7 UTM: linkedin / personal-post-2026-04-19
23m ago
Signup started \u00B7 tier=practice_pro \u00B7 ref=RACHEL (referral)
34m ago
Referral submitted \u00B7 Mosaic referred Bay Area Family Dentistry \u00B7 intro email queued
48m ago
Schedule booked \u00B7 Thu 2pm ET \u00B7 Coastline DSO
1h ago
Trial activated \u00B7 North Shore Orthodontics \u00B7 Practice Pro
Quick links
CalculatorConverting at 38%
\u2192
Pilot page2/10 slots filled
\u2192
Playbook149 leads this wk
\u2192
For DSOsScoping Thu 2pm
\u2192
Refer1 active referral
\u2192
Done-for-youPremium ARPU tier
\u2192
WelcomeOnboarding flow
\u2192
CancelSave flow
\u2192
Trust hubCredibility page
\u2192
Schedule2 booked this wk
\u2192