Academy · free · certification on completion

Become a reactivation-certified dental operator.

Five modules. Three hours. Every module starts with the reasoning, ends with the doing. Free to read without signup. Certificate issued on completion of the short final assessment. Valid on LinkedIn, on your resume, as continuing-education credit recognized by most front-desk training programs.

5 modules ~3 hours total Free (signup only to get the cert) Launch: May 2026 Format: Text + short video + quiz

The curriculum. Five modules.

01

Foundations of reactivation

30 min

The math of the $36B leak. Patient lifecycle economics. Who reactivation works for and why. Industry benchmarks.

  • Understand the 9% lapse problem
  • Quantify your own practice leak
  • Identify high-impact segments
02

Compliance frameworks

45 min

HIPAA, TCPA, CAN-SPAM, and state anti-kickback statutes as they apply to dental reactivation. Real cases, fines, and how to stay inside every framework.

  • HIPAA Privacy + Security Rule essentials
  • TCPA A2P 10DLC explained
  • Florida §817.505 + state anti-kickback overlay
03

Sequencing + segmentation

40 min

The 5-touch sequence that reactivates 4–6× as many patients as a single SMS blast. A1/A2/B1/B2/B3 segmentation. Copy by segment.

  • Design a 5-touch sequence
  • Segment a patient list correctly
  • Write segment-appropriate copy
04

Front-desk workflow

35 min

Integrating reactivation into the daily front-desk flow without adding headcount. Reply triage. Warm-handoff scripts. Schedule-hole filling.

  • Draft a daily SOP
  • Train the front desk in 30 min
  • Handle objections + rescheduling
05

ROI + iteration

30 min

Measuring reactivation ROI honestly. What to report weekly/monthly. Iterating copy + cadence. Knowing when to kill a template.

  • Calculate your practice's reactivation ROI
  • Read a Friday Report
  • Systematically iterate templates

Get the certificate + add it to LinkedIn.

Finish all five modules, pass the 20-question assessment (80%+ to pass, 3 retakes), and we'll issue a verifiable certificate. The cert includes a Verify URL tied to your profile — hiring managers can confirm it's real. Pilot-program practices get Academy access for their entire front-desk team.

Join the waitlist (May 2026)