Foundations of reactivation
30 minThe math of the $36B leak. Patient lifecycle economics. Who reactivation works for and why. Industry benchmarks.
- Understand the 9% lapse problem
- Quantify your own practice leak
- Identify high-impact segments
Five modules. Three hours. Every module starts with the reasoning, ends with the doing. Free to read without signup. Certificate issued on completion of the short final assessment. Valid on LinkedIn, on your resume, as continuing-education credit recognized by most front-desk training programs.
The math of the $36B leak. Patient lifecycle economics. Who reactivation works for and why. Industry benchmarks.
HIPAA, TCPA, CAN-SPAM, and state anti-kickback statutes as they apply to dental reactivation. Real cases, fines, and how to stay inside every framework.
The 5-touch sequence that reactivates 4–6× as many patients as a single SMS blast. A1/A2/B1/B2/B3 segmentation. Copy by segment.
Integrating reactivation into the daily front-desk flow without adding headcount. Reply triage. Warm-handoff scripts. Schedule-hole filling.
Measuring reactivation ROI honestly. What to report weekly/monthly. Iterating copy + cadence. Knowing when to kill a template.
Finish all five modules, pass the 20-question assessment (80%+ to pass, 3 retakes), and we'll issue a verifiable certificate. The cert includes a Verify URL tied to your profile — hiring managers can confirm it's real. Pilot-program practices get Academy access for their entire front-desk team.
Join the waitlist (May 2026)