Overall reactivation
8.7%
Median usdpr. customer · Q1 2026. Industry range: 1–3% self-run, 8–15% dedicated.
Reactivation rate by segment · Q1 2026
n = 847 campaigns across pilot-cohort practices. Median + range.
| Segment | Definition | Median | 25th–75th |
|---|---|---|---|
| A1 | Broken appointment 0–60 days | 26% | 22–30% |
| A2 | Broken appointment 60–180 days | 14% | 11–17% |
| B1 | Overdue hygiene 0–90 days | 11% | 9–13% |
| B2 | Overdue hygiene 90–365 days | 7.3% | 6–9% |
| B3 | Overdue hygiene 365+ days | 4.1% | 3–5% |
Channel contribution to reactivations · Q1 2026
Attribution of which channel produced the booking reply, across 5-touch sequences.
Practice size vs. reactivation rate · Q1 2026
Larger practices reactivate at a slightly lower rate; they have more long-lapsed B3 patients.
| Practice size | Median reactivation | Revenue recovered/yr |
|---|---|---|
| 1,000 active | 9.4% | $40k–$56k |
| 2,000 active | 8.7% | $77k–$108k |
| 5,000 active | 7.9% | $179k–$250k |
| 10,000 active | 7.2% | $325k–$455k |
| 50,000 DSO | 6.8% | $1.5M–$2.15M |