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How much revenue are you losing to lapsed patients?

The average US dental practice loses ~9% of its active patients every year to broken appointments and missed recall. Plug in your numbers. See the dollar figure. Built on public industry benchmarks you can audit below.

Your practice
Patients seen in the last 18 months. Your PMS "active patient" count.
patients
Production per visit across hygiene + restorative. If you don't know, $285 is the ADA-referenced US average.
USD
Share of active patients who go inactive each year. Industry benchmark: 8–12%. Slide to match your practice.
5%7% 9% 12%15%
Share of lapsed patients a dedicated multi-touch campaign brings back. Public benchmarks: 3–7% self-run, 8–15% with a dedicated tool.
3%6% 8% 12%15%
Reactivated patients typically complete one cleaning + one treatment — a 1.5× multiplier is conservative.
1.0×1.5× 1.5× 2.5×3.0×
The math, in the open

Every number has a source. Audit the assumptions, swap in your own.

Lapse rate · 9%
ADA & Levin Group benchmarks.Average US practice loses 8–12% of active patients each year to broken-appointment + missed-recall attrition.
Per-visit production · $285
ADA 2023 Survey of Dental Practice.Blended average production per patient visit across hygiene + restorative + diagnostic. Swap in yours.
Reactivation rate · 8%
Multi-touch campaigns > one-off.Public case studies from RevenueWell, Weave, Solutionreach show 3–7% for templated; 8–15% for dedicated reactivation. usdpr. benchmark: 8%.
Visits per reactivated patient · 1.5×
Hygiene + treatment combined.Reactivated patients typically complete one cleaning + one restorative procedure in the first 12 months. 1.5× is conservative.
Sources. ADA Health Policy Institute · ada.org/research. Levin Group benchmarking. Public case studies from Weave, RevenueWell, Solutionreach, NexHealth. Our own production data will supplement these benchmarks as clients onboard — we'll publish an annual transparency report starting Q4 2026.