usdpr.
Done-for-you reactivation \u00B7 premium tier

You hand us the list. We do the rest.

Every self-serve plan runs reactivation on autopilot. Done-for-you adds a founder-run concierge layer on top: we write your templates in your voice, run the campaigns week-over-week, tune segmentation live, and review every reply before it sends. Built for practices that want zero front-desk lift and the sharpest possible reactivation rate.

Book a DFY scoping call Email Colin first
Is this you?

When Done-for-you makes sense \u2014 and when it doesn\u2019t.

Say yes if

These describe your practice.

  • Zero front-desk lift is non-negotiable \u2014 you want outreach happening without your team approving queues.
  • Your brand voice matters. You want templates written in your tone, not template-library defaults, tuned monthly.
  • You've tried reactivation tools before and bounced \u2014 because the work still landed on the office manager.
  • You want a strategic partner, not just software. Monthly campaign reviews. Segmentation tuning. Channel-mix recommendations.
  • You're on Practice Pro or DSO scale \u2014 this tier earns back its cost at ~3,000+ active patients.
  • You're an ortho / prostho / OMFS practice where specialty-aware campaign writing is table stakes.
Say no if

These describe your needs.

  • Your patient count is under 1,500. The self-serve Practice tier ($297/mo) is the right fit.
  • You enjoy the control of approving replies yourself. Self-serve keeps you in the loop on every send.
  • You're shopping for a $50/mo tool. DFY is not cheap. If budget is the constraint, self-serve is still great.
  • You want a general marketing agency \u2014 Google Ads, SEO, new-patient acquisition. We don\u2019t do those. We do reactivation, deep.
  • You want per-patient pricing. Not legal. Not building it. See compliance.
What\u2019s included

Six concierge services on every DFY tenant.

01Onboarding
White-glove setup, live
Three live sessions with Colin: PMS mapping, template voice calibration, cohort segmentation. Your list is launch-ready at the end of week one, without a single form filled by you.
02Template authoring
Written in your voice
Founder-written email + SMS + phone scripts tuned to your practice's voice. Review and green-light once; they ship. Re-tuned monthly based on reply data.
03Reply triage
Founder-reviewed, pre-send
Every AI-drafted reply gets a human glance before it leaves. Nothing weird goes out. Anything tricky is escalated to your office manager with a recommended action.
04Weekly tuning
Segmentation + cadence
Weekly review of reply + book rates by segment and channel. Slow cohorts get re-engaged, weak templates get rewritten, cadence windows get tightened. Live, hands-on.
05Monthly strategy call
30-min, founder-direct
A 30-minute call where Colin walks you through last month's numbers \u2014 what worked, what didn't, what to change. Not a CSM. Not a ticket. The person building the product.
06Quarterly benchmark
Your numbers vs. peers
Anonymized, opt-in benchmarking against other DFY practices of similar size and specialty. See whether your reactivation rate is top-decile or has room. Data stays walled between tenants.
Done-for-you pricing

One flat add-on. Scales with your tier.

Practice DFY
Solo practice \u00B7 up to 2,000 patients
$1,497/mo
Replaces Practice ($297) + adds DFY concierge. All-in flat fee, same 14-day trial.
  • White-glove onboarding (3 sessions)
  • Founder-written templates
  • Reply triage + pre-send review
  • Weekly cadence tuning
  • Monthly 30-min strategy call
Book scoping call
Practice Pro DFY
Growing practice \u00B7 up to 10,000 patients
$2,997/mo
Replaces Practice Pro ($697) + adds DFY concierge. Most DFY practices land here.
  • Everything in Practice DFY
  • Specialty-aware template library
  • GP-referral relationship reporting
  • Quarterly anonymized benchmarking
  • Priority on new PMS integrations
Book scoping call
DSO DFY
Multi-location group \u00B7 custom scope
$4,997/mo+
Base + $497/additional location DFY. Custom scope available. Founder-bandwidth capped at 5 DSOs.
  • Everything in Practice Pro DFY, per location
  • Cross-location strategic review (monthly)
  • DSO-level exec reporting
  • SSO + SCIM + dedicated SLA
  • Roadmap co-design with Colin
Book scoping call
Versus hiring a dental marketing agency

The full-stack comparison \u2014 the math, not the pitch.

Criterion
Dental marketing agency
usdpr. Done-for-you
Monthly cost
$3,000\u2013$6,000
$1,497\u2013$2,997
Reactivation-specific depth
Generalist \u2014 bundled w/ Google Ads + SEO
Reactivation-only. Deep.
HIPAA BAA
Varies \u2014 check your current MSA
Signed before any PHI moves
Per-patient fees
Some charge "success fee" per booking
Never. Flat fee. Full stop.
Cancel terms
3\u201312 month contracts standard
Month-to-month, one-click
You own the outputs
Agency may retain templates + assets
Everything exports free, anytime
Who you actually talk to
Account exec \u2192 coordinator \u2192 specialist
Colin. Direct.

The zero-lift version. Founder-run.

If "I don't want my front desk touching another tool" is the deciding factor, this is the SKU. Book a 15-min scoping call \u2014 I'll tell you within 10 minutes whether DFY is right for your practice, or whether self-serve is the better call. No pitch.

Book a DFY scoping call Run the numbers first Self-serve is fine \u2014 start trial